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Syndication

Episode 20: Jill Rowley, Social Selling Evangelist

Listen to Episode 20 to hear special guest and Social Selling guru, Jill Rowley, speak with Frank about:

  • The complexity and multiple nuances of Social Selling that require solid social skills
  • Social Selling as an additional toolset for sellers as part of a bigger sales process, that can be used as a communication tool to find and converse with buyers
  • How Social Selling can be used as a research tool for sellers to get informed about their buyers
  • Why sellers should not only read their own content that Marketing is providing, but to share it with their social networks
  • Marketing’s role and the changing role of Sales Enablement, bordering a blurry line between Sales and Marketing as a result of today’s modern buyer
  • The importance for sellers to engage earlier in stages of awareness with buyers to educate and help shape the solution vision with buyers
  • Social Selling as a relationship building tool, if used with good judgment
  • Why Social Selling is NOT random and should be embraced on an organizational level, top-down starting with the Board of Directors and executives
  • Impact of social networking on your digital reputation and the dangers of being “social slutty” or “social stupid”
  • How video can be a part of a Social Selling strategy if done smart and with good judgment 
Direct download: Jill-Rowley-Sales-Rehab-2015.mp3
Category:business -- posted at: 1:26pm EDT