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Syndication

Episode 25: Steve Tobak Joins Sales Rehab

Author of "Real Leaders Don't Follow" and Fox Business columnist, Steve Tobak, joins Frank in this provocative episode where they discuss:

  • Current trends (and fads) in entrepreneurship/business
  • Could we be on the verge of another tech bubble?
  • How failure can be used as a very useful learning tool, especially for millenials
  • The challenge for millenial sellers today who aren't as socialized as previous generations of salespeople ("clicking isn't selling")
  • Why communications is one of the best degrees today's graduates can have, for both business and life
  • The concept of salespeople as corporate entrepreneurs, to connect with people, understand their needs and fulfill them
  • How the role of Marketing has changed over the years where it is (and should be) the front-end of the sales process
    • Why Marketing should break silos and be tied to the hip with Sales and Product Development for organizations to be truly successful
  • And Steve shares his secret for what he considers the single most important thing to do in order to be successful today

Steve is a former senior executive, author and columnist for Fox Business, CBS News and Entrepreneur. Visit www.stevetobak.com for more information or to get in touch with him.

Direct download: Steve-Tobak_-_31516_3.42_PM.mp3
Category:business -- posted at: 3:54pm EDT