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Syndication

Episode 26: Ken Allred Talks Buyer Needs

Ken Allred, CEO of Primary Intelligence, talks with Frank about the central importance of Buyer Needs in Sales today and how his organization helps companies discover where their sellers have gone wrong in understanding and aligning with those needs.

Ken also discusses:

  • #1 challenge for sellers today
  • Most common mistake companies make with obtaining loss reports
  • Where companies should look for root causes in losses
  • The KEY that companies who WIN possess and understand, that their competitors do not
Direct download: Ken-Allred_-_42616_5.21_PM.mp3
Category:business -- posted at: 5:37pm EDT