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Syndication

Episode 19: Rita Gunther McGrath

Sales Rehab welcomes special guest, Rita Gunther McGrath to the show as she talks about the concept behind her popular book, The End of the Competitive Advantage, as well as several other topical issues:

  • Another Silicon Valley bubble
  • How salespeople should take a broader view of their roles within a company to take more ownership
  • Gold standard of company positioning within the market
  • The muddled space of “thought leadership” and the confusion it creates for buyers
Direct download: Rita-McGrath-podcast.mp3
Category:business -- posted at: 2:24pm EDT

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