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Syndication

Episode 27: Koka Sexton Joins Sales Rehab

Koka Sexton, Social Selling Expert and Head for Social Media LinkedIn Joins Frank Visgatis to Talk Social Selling. In his discussion with Frank, Koka explains:

  • The difference between social media and social selling
  • Why sellers should have a "connection philosophy" and how it should integrate with the buying process
  • What to do after connecting with decision makers
  • The importance of VALUE in feeding your connections with content that is relevant and of interest to THEM, not you
  • Why you should NOT ask for a call/meeting right after connecting with decision makers
  • Building a network of decision makers, monitoring them and bringing them into the fold over time with valuable content
  • How to measure social selling activities through the Social Selling Index
  • How to get started with social selling

Listen to Episode 27 now to hear Koka!

Direct download: Koka-Sexton_-_61316_3.10_PM.mp3
Category:social selling -- posted at: 3:32pm EDT

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